Kinplus Technologies
|Social Media Manager
Ado Ekiti, Ekiti, Nigeria
Summary
Led comprehensive social media strategies across multiple platforms, significantly enhancing brand presence and engagement through data-driven content and community management.
Highlights
Scaled aggregate social media following by over 150% in 6 months by engineering a "Video-First" content strategy leveraging TikTok and Instagram Reels, effectively targeting the Gen Z demographic.
Boosted LinkedIn professional profile views by 200% and generated corporate networking leads by positioning Kinplus as a B2B thought leader through high-value industry insights and partnership updates.
Achieved an average engagement rate of 12% across Kinplus Threads and Facebook groups, surpassing the industry benchmark of 3% through active community moderation.
Increased organic brand discoverability on Google and in-app search engines by developing and implementing an SEO-optimized content calendar with keyword-rich captions and metadata.
Directed production of viral-ready "A Day in the Life" and "Tech Tip" video series, transforming complex software development concepts into digestible, engaging social content.