Rabiat Blessing Ibrahim

Digital Marketing Specialist

Ado Ekiti, NG.

About

Highly analytical Digital Marketing Specialist with a robust foundation in SEO, SEM, content, and social media management, adept at translating market trends into actionable strategies that significantly boost brand visibility, engagement, and ROI. Proven ability to drive substantial follower growth and enhance professional thought leadership, leveraging advanced analytics to optimize digital presence and deliver measurable business outcomes.

Work

Kinplus Technologies

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Social Media Manager

Ado Ekiti, Ekiti, Nigeria

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Summary

Led comprehensive social media strategies across multiple platforms, significantly enhancing brand presence and engagement through data-driven content and community management.

Highlights

Scaled aggregate social media following by over 150% in 6 months by engineering a "Video-First" content strategy leveraging TikTok and Instagram Reels, effectively targeting the Gen Z demographic.

Boosted LinkedIn professional profile views by 200% and generated corporate networking leads by positioning Kinplus as a B2B thought leader through high-value industry insights and partnership updates.

Achieved an average engagement rate of 12% across Kinplus Threads and Facebook groups, surpassing the industry benchmark of 3% through active community moderation.

Increased organic brand discoverability on Google and in-app search engines by developing and implementing an SEO-optimized content calendar with keyword-rich captions and metadata.

Directed production of viral-ready "A Day in the Life" and "Tech Tip" video series, transforming complex software development concepts into digestible, engaging social content.

Kinplus Technologies

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Digital Marketer

Ado Ekiti, Ekiti, Nigeria

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Summary

Orchestrated and executed multi-platform digital marketing campaigns, driving significant follower growth, enhancing content engagement, and improving brand discoverability for Kinplus Technologies.

Highlights

Achieved a 150% increase in total follower growth across Instagram, LinkedIn, X, Facebook, and TikTok within 6 months through a comprehensive multi-platform social media strategy.

Developed and executed high-engagement content pillars, including short-form video and professional thought leadership, specifically targeting Gen Z and Millennial tech demographics in Nigeria.

Improved brand discoverability and successfully ranked Kinplus training programs in local search results by implementing targeted Instagram and LinkedIn SEO strategies for "Tech Hubs in Ekiti."

Managed a digital community of over 10,000+ total followers, fostering engagement via interactive Threads conversations, Facebook community groups, and real-time customer support on X.

Education

The Federal Polytechnic Ado Ekiti

Ado Ekiti, Ekiti, Nigeria
HND Microbiology

Languages

English

Certificates

CPN Digital Marketing Certificate

Kinplus Technologies

Digital Marketing Certification

HubSpot Academy

Social Media Marketing

HubSpot Academy

Skills

Digital Marketing

SEO, SEM, Content Marketing, Social Media Management, Email Campaigns, Market Trend Analysis, ROI Analysis, Performance Analytics, Digital Presence Optimization.

Social Media

Instagram, LinkedIn, X (Twitter), TikTok, Facebook, Threads, Cross-Platform Ecosystem Management, Community Management, Social Engagement, Viral Growth Architecture, Video-First Content Strategy, Social Monitoring.

Content Strategy & Creation

Content Calendar Development, Keyword Research, Metadata Optimization, Short-form Video (Reels/TikTok), Professional Thought Leadership, Creative Direction, Video Series Production, Storytelling.

Analytics & Reporting

Meta Business Suite, LinkedIn Analytics, TikTok Ads Manager, Data-Driven Insights, Performance Reporting, KPI Tracking.

Tools & Platforms

CapCut (Video), Canva (Design), Hootsuite, Buffer, Threads/X Professional, HubSpot.

Strategy & Planning

Trend Forecasting, Content Pillars, Community Moderation, Strategic Positioning, Campaign Management.